Not everyone is welcome!
During the repositioning our client faced the fact that many of their partners considered as best practice belongs to the profile group which may be lost executing the new strategy. Furthermore there was an other group which should have been excluded.
After thinking through substantially he decided to go on. The orders of these client group droped drastic but at the client belongs to the two other selected profile groups they reached a strong positon that they became non-ignorable for many of the group lost.